More enquiries?
Compare a service headline that explains what you do with one that explains who you help.
Measure: a visit to your thank-you page after submission.
A/B TESTING FOR WEBSITES & WEB APPS
Splitworthy.
Turn more visits
into action.
Find which headline, button or app experience gets people to enquire, sign up or take the next step. Compare two versions on your real website — before committing to a change.
Real visitor data No forced winners You're in control
BUILT FOR YOUR WEBSITE. NOT THE OTHER WAY ROUND.
WordPressJavaScriptReact & web apps
Make the traffic you have work harder
Which version gets
the next click?
A clearer headline? A more compelling button? Test the change against your original, then compare how many exposed visitors complete your chosen goal.
01 / YOUR ORIGINAL
Keep what you have.
Version A is your starting point.
02 / YOUR ALTERNATIVE
Meet your next experiment Give your idea a shot.
Version B changes one thing that matters.
The next adventureDEMO · NO VISITOR DATA
elsewhere↗GO SOMEWHERE GOOD
YOUR NEXT ADVENTURE
Explore somewhere new.
Explore trips Goal: a click on “Explore trips”PREVIEW A
Start with a business question
Small tests. Meaningful next steps.
More sign-ups?
Compare two calls to action. Does a clearer next step encourage people to continue?
Measure: a custom event after registration succeeds.
More journeys started?
Render two versions of your app’s opening experience using a developer-controlled test.
Measure: a confirmed route transition or successful action.
Test ideas, not promises of uplift. Confirmed outcomes need a genuine success page or application event; button clicks alone don't prove a sale or enquiry.
From idea to evidence
Big on possibility.
Small on faff.
01
Make the connection
Install the WordPress plugin or add your website snippet. Verify ownership and get ready for your first experiment.
02
Try the other idea
Choose your change and a goal that matters. Eligible visitors are split evenly between the two versions.
03
Follow the evidence
Compare real actions, understand the uncertainty and choose your next step. No made-up uplift. No forced winners.
Know what to keep. Know what to question.
Results you can
make a decision with.
See how many visitors saw each version, how many converted and how uncertain the difference is. Keep a useful change, rethink a weak idea or run another test when the evidence isn't clear.
Evidence, not ego
Real exposure and conversion counts, uncertainty intervals and quality warnings. No winner declared while a test is running.
Consent comes first
Your site's privacy requirements matter. Consent-aware tracking and safe restoration when consent is withdrawn.
You're at the controls
Pause a test or stop testing across a website. Safe fallback keeps your original website usable.
Your website. Your level of control.
No-code text tests.
Code-native app experiments.
WordPress owners can start with the plugin and plain-text changes. Developers can choose assignments in code, render their own variations and record real outcomes — using the same reporting.
Developer packages currently use repository-based installation, not npm. Read the integration limitations before going live.
Your next idea deserves a fair test